Handicrafts is one of the most important sectors in the Indian economy employing more than seven million people. The country produces woodware, art metal wares, handprinted textiles, embroidered goods, zari goods, imitation jewellery, sculptures, pottery, glassware, attars, agarbattis, etc. The handicraft industry in India is dominated by female artisans with over 56% of the total artisans. The country has 744 handicraft clusters employing nearly 212,000 artisans and offering over 35,000 products. Surat, Bareilly, Varanasi, Agra, Hyderabad, Lucknow, Chennai, and Mumbai are among the major clusters. Most of the manufacturing units are in rural and small towns, and there is enormous market potential in all Indian cities and abroad. Significant advances in the availability of handicraft products on various online portals are bolstering market growth in India. Handicrafts are becoming increasingly popular as the country's travel and tourism industry grows. Tourists spend significant money on souvenirs and other craft items, expanding the opportunity for local artisans and craftspeople to produce and sell efficient handicrafts. Furthermore, rising demand for handmade décor accessories in homes, offices, and restaurants and rising demand from the gifting industry are propelling the market growth. The sector is economically viable with low capital investment, high-value addition ratio and high export potential.